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This story was originally published on our sister site, WorkLife. The latest benefit in the war to attract and retain talent: Reimbursing expenses for employees who travel out of state to get an abortion. Since news leaked Monday night to Politico that Roe v. Wade will likely be overturned by the Supreme Court, many employers …
This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. TikTok can be a scary place for publishers. Its algorithm segments audiences into interest-based groups, making best practices for the social video platform antithetical to best practices publishers have …
How creators have become strategy consultants for publishers on TikTok Read More »
In this week’s Media Briefing, media editor Kayleigh Barber looks at a growing frustration among publishers’ ad sales teams that they are losing clients to their commerce counterparts. Commerce vs. advertising The key hits: As publishers go after commerce revenue from affiliate partnerships with brands, advertisers are seeing them less as a brand awareness vehicle …
Over the last three-and-a-half years, Skullcandy has gone from having a couple of production designers in-house to building out its own internal creative agency. The roughly 20-person in-house team is responsible for the content creation to boost brand awareness and capture the attention of the headphone brand’s target audience of Gen-Z consumers. “For us, it …
Social media platforms and Black-owned publishers can help marketers reach a wide range of communities. That was the message from the panels and presentations by media companies and social platforms aimed at urging media buyers to spend with them to reach those audiences, on day three of the Interactive Advertising Bureau’s four-day NewFronts. TikTok announced …
Part-time employees at RaterLabs — an AI vendor whose only known client is Google — are campaigning to qualify for the $15 hourly minimum wage the tech giant promised to its “extended workforce” back in 2019. Yahoo Finance reported that the quality raters whose sole job is evaluating Google’s search and ad results for accuracy …
Cameo, the startup behind the video app that allows users to pay celebrities for short personalized greetings, has laid off a significant chunk of its workforce. The company parted ways with 87 employees, according to Cameo CEO Steven Galanis. That number, which according to Protocol, includes top executives like the CTO and CPO, accounts for …
Cameo lays off almost a quarter of its staff, including executives Read More »
TikTok creators might soon have an easier way to profit from their posts. As part of a TikTok Pulse ad solution, the social media giant will start “exploring” a program that shares ad revenue with influencers, publishers and well-known public personas. Those with at least 100,000 followers will be eligible in the first stage, TikTok …
TikTok will explore sharing ad money with creators Read More »
Amazon leaders might face an uncomfortable moment at the company’s next shareholder gathering. Daniel Olayiwola will become the first Amazon warehouse worker to present a resolution at the firm’s annual general meeting on May 25th. The San Antonio-based employee’s proposal calls for Amazon to end both its staff surveillance and productivity quotas. The practices force …
Amazon warehouse worker will propose reforms at a shareholder meeting Read More »
It seems Sonos is gearing up to roll out its own long-rumored voice assistant in the coming weeks. Sonos Voice is said to offer voice control for music playback on many of the company’s devices, offering owners another option if they’d rather not use Amazon Alexa and Google Assistant. Sonos will first roll out Sonos …
Sonos may roll out its own voice assistant next month Read More »